HEY JOE Audiovisual · video editing & post-production
That's the question that guides every project. There's no “what's included” checklist here: whatever your video needs to turn out right is already part of the edit. What we need to know is what you expect from it — the rest is on HEY JOE.
Any software can stitch takes onto a timeline. What transforms a video is curation: knowing what stays, what goes and what needs to come in for the message to land — and guiding the viewer's attention from the first second to the last.
And that's a craft, not a shortcut. Every decision carries weight: the pacing of the cut is what holds the viewer; color chooses the emotion before a single word; the sound — half the video — has to be clean and on point; motion clarifies without turning into clutter. It's the sum of these details, almost invisible when it's right, that separates a video that grips from one people close.
Your part is to record. From there, post-production is on us — curation, pacing, color, sound, graphics and the details that give your video the standout it deserves.
From knitting courses to medical lectures, from DJs to accounting — every field has its own language. Knowing how to adapt the pacing and the curation to any subject is something only thousands of edited videos can teach.
The house specialty. Pacing, lightness, color, music, effects and visual elements designed to hold a child's attention in a fun, natural way — timing, repetition, clarity and energy, where every detail changes how they follow the video.
Educational, entertainment, reviews, voice-overs, vlogs, compilations, series and recurring formats. The pacing and the language shape themselves to each channel — and, when the project calls for it, with transitions, intros and a visual identity all its own.
More than 40 courses edited and sold on platforms like Hotmart. The raw lesson becomes clear, organized, professional content — screens, slides, text, idents and pacing that keep the student focused and lift the product.
Corporate, social media, commercials, launches and custom projects. Every edit starts from the audience that will watch, the platform and the result you're after.
A simpler video asks for less; a more elaborate one asks for more. The price follows the complexity of the video — the dedication is always the same: maximum. Every pillar is open, in detail, in the Tips: editing fundamentals, audio and color.
The heart of the work: deciding what stays, what goes and what needs to come in for the message to land. A clear narrative, no repetition, with the best moments in the right place.
The timing of each cut is what holds the viewer. A video that flows grips from start to finish without losing its naturalness.
Color, contrast and exposure worked for a beautiful, even image with the right feel. Color tells part of the story.
Clean voices, balanced levels and the right music — chosen to reinforce emotion, pacing and the moments that matter, without fighting the speech.
Animated text, callouts, captions and screens that clarify, highlight and add dynamics — always serving the message, never showing off.
Above all, guiding attention. Every choice of image, sound and timing exists to take the viewer exactly where the video means to go.
For channels and brands, HEY JOE creates exclusive elements — bespoke transitions, lower thirds, intros and stings — building a visual unity that gives every video the same care and the same style, recognizable at first glance and designed for each one's audience.
Thirteen years sharpening the same craft. Thousands of videos.
videos edited
hours of edition
years of dedication
satisfied clients
From kids channels with millions of subscribers to brands like Epson, Brastemp and Electrolux — a glimpse of who has already trusted their video to HEY JOE.
Your project, in one place
Hiring HEY JOE isn't sending a file and hoping for the best. Most of the market works over email and scattered messages — where deadlines slip, versions get confused and you're left in the dark. Here it's different: every client gets access to their own portal, on computer or phone, where your project lives from the footage upload to the final delivery. Everything clear, secure and under your control — and in Portuguese, English or Spanish, whichever you prefer.
You upload your raw videos securely and get confirmation that everything arrived. No more “did it go through?”.
The status of each video in real time and an email the moment it's ready. You always know where the project stands.
On a calendar of available dates, you schedule when you want to receive each finished video — and you can already see when HEY JOE will be closed for holidays or breaks, so you can plan your launches with room to spare.
Need a revision or a video with priority? Just ask inside the portal. Full transparency, on both sides.
Every finished video is stored and organized in the portal — to review or download again whenever you need, without hunting for a lost file in an old email.
Quotes, payments and invoices all live there, on secure platforms — no side spreadsheet or off-the-books billing. It's the structure that lets you trust with your eyes closed and take care of what matters: your channel.
Behind every delivery is Brown — with a bachelor's in Media & Communication (Radio and TV) and a master's in editing and post-production from Madrid. The background runs wide: he came up through photography (journalistic, studio, fine-art and digital), through production houses and agencies, and through TV — Rede Record and ESPN Brazil — before making editing a life's craft. That's 25 years in audiovisual, more than 20 living off editing, over 9,100 videos delivered and more than 195 clients since 2013 — with the tools and the craft always being sharpened.
What separates a good video from an ordinary one isn't the faster cut — it's the right decision about what to show, when and how. Editing is curation and narrative: guiding attention, holding the viewer and making every second count.
More than a vendor, the right editor is almost a partner — a right hand who understands your channel, keeps the standard video after video and thinks alongside you about the result. Hiring HEY JOE means having at your side a professional with training, a repertoire that goes beyond the technical, and real road behind them — and who's one conversation away. Want to get to know me, ask a question or align the project? We'll set up a video call — in Portuguese, English or Spanish, wherever you are in the world.
And it's not just talk. That same care is open, in detail, across our Tips — from audio and color to pacing and retention. The one who writes about the craft is the one who edits your video.
The workflow is simple: record your video as usual, organize the files in chronological order, then upload the raw footage via your preferred cloud storage. We edit using the style and features previously agreed on, and deliver the final MP4 ready for YouTube or social media upload.
Tell us about your project and get a no-obligation quote in just a few steps.
